Whether you’re just getting started or you’re scaling a multi-location operation, the Martial Arts Industry Association offers a full spectrum of programs to support your growth. Explore each option below to find the one that aligns with your goals, school size, and stage in the journey.

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MA Success

Stay connected with the pulse of the martial arts industry through this free publication. A modern revival of a classic, MA Success features school spotlights, business strategy highlights, and exclusive offers—designed to inspire and inform.

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MAIA Edge

The go-to marketing and event platform for schools of any size. MAIA Edge gives you plug-and-play tools to recruit students, retain members, and boost revenue year-round. With step-by-step videos, proven business systems, and fully customizable assets, this is your all-in-one hub for martial arts marketing.

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MAIA Core 4

Build a strong foundation with this self-paced online course covering MAIA’s signature 3 R’s—recruiting, retaining, and generating revenue. Taught by MAIA’s Chief Consultant Mike Metzger, who brings 30+ years of experience and operates nine successful schools, Core 4 helps you implement systems that scale.

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MAIA Elite

Our flagship one-on-one coaching program for serious growth. Elite gives you access to MA Success, MAIA Edge, and MAIA Core 4—plus the support of a dedicated consultant who works directly with you to identify goals, build systems, and overcome growth challenges. Designed for owners ready to level up their impact, income, and leadership.

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MAIA Wealth

Exclusively for MAIA Elite members, this program is designed for school owners ready to think long-term. MAIA Wealth helps you optimize profitability, explore investment strategies, and begin planning what your legacy will look like—whether that means expanding, stepping back, or building something that lasts beyond the mat.

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Need help choosing?

Reach out to our team and we’ll walk you through the best fit based on your current goals and school stage.