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A CRM, or Customer Relationship Management software, is a tool widely used by businesses to securely store customer information and maintain contact with both potential and current customers. In a world of numerous marketing touch points, it's easy to lose track of how a customer first discovered your business and to maintain effective communication with them. For martial arts schools, several excellent CRMs are available that streamline customer outreach, facilitate information management, and boost overall productivity. In this article, we will explore the functions of a CRM and introduce some of our preferred options tailored for martial arts school owners.

Do I Need a CRM for my Martial Arts School?

While CRMs are not necessarily required for your daily operations, they can significantly enhance customer outreach and streamline information access for your entire team. When a customer or lead enters your system, a CRM can securely store their personal data in a contacts list, making it effortless to access information for billing and other essential business purposes. CRMs designed for martial arts schools take this a step further by allowing you to store student and guardian details, including belt ranks, attendance records, and more. Most CRMs also offer the capability to set up automatic texts and emails, reducing the time spent on tasks such as sending welcome emails and birthday texts.

What are the Best CRMs for Martial Arts Schools in 2024?

At MAIA, we take pride in not only our martial arts expertise but also our knowledge of business practices and tools that can help school owners maximize their productivity and financial opportunities. Our team and members have used various CRMs, and we've compiled a list of the top 3 CRMs that we recommend to martial arts school owners.

1. Spark Membership: As one of the leading CRMs in the industry, Spark Membership, or Spark for short, offers software that helps martial arts owners manage their students and provides tools to capture more leads, boosting revenue through Spark Ignite. This robust CRM not only tracks the number of members but also monitors student value, retail sales, and more, providing valuable insights into your business. Alongside attendance tracking, billing, and more, Spark Membership is one of the best all-in-one CRMs on the market. Learn more at their website: Spark Membership.

2. MyStudio: Our partners at MyStudio have worked closely with martial arts school owners to develop a CRM specifically for our industry. Featuring an easy-to-use interface, financial and attendance tracking, as well as top-notch guardian and student information storage, MyStudio is quickly becoming one of the best CRMs in the industry. Their companion iOS and Android app allows students to watch curriculum videos, view program memberships, purchase lessons and retail items, all in one app. Coupled with their API, which simplifies importing contact information from various marketing touch points, MyStudio stands as one of the best CRMs for martial arts schools. Learn more at their website: MyStudio.

3. Zen Planner: Zen Planner is another CRM designed specifically for martial arts studios and has been a go-to choice for years among school owners. While its interface may seem less user-friendly compared to others on this list, it remains a powerful CRM, renowned for its automation system and robust financial and student tracking tools. Like other CRMs, Zen Planner handles billing, retail sales, and student progress tracking effectively. Learn more at their website: Zen Planner.

Incorporating a CRM into your martial arts school's operations can significantly enhance your customer relationships, streamline management tasks, and ultimately contribute to your school's success. Consider these options and choose the one that best aligns with your school's needs and objectives.