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MAIA 3 R's

The 3 R's: The Martial Arts Industry Association's 3 Keys to Success

October 09, 20232 min read

Discover the Power of the 3 R's in Martial Arts Business!

In this article, we'll explain why we consider the 3 R's—Recruit, Retention and Revenue—as the bedrock principles for our martial arts schools and what we teach our clients through the MAIA Programs. You'll grasp the essence of each "R" and find resource links for deeper insights.

Check out this video from Mike Metzger, our Chief Consultant who goes over 3 R's:

Recruit:

Growing your martial arts school demands effective recruitment tactics. We stay updated with modern recruiting methods, combining digital strategies like social media ads with traditional, time-tested approaches. Our partnerships with experts like Grow Pro Agency and Market Muscles enable us to guide schools in attracting students both online and within their communities.

Check out this podcast from The Metz Tassoul Show on recruiting during summer:

Retention:

Student retention goes beyond fee collection. It's about forging enduring bonds. As fellow martial artists, we grasp the challenges school owners and instructors face in retaining students. For us, retention isn't just about keeping students enrolled; it's a partnership to nurture character and help individuals achieve their martial arts goals. We'll help you enhance your strategies to keep students engaged and thriving in your studio.

Check out this video from Shane Tassoul, our Large School Specialist who goes over Retention vs. Attrition:

Revenue:

A prosperous martial arts school is financially robust. We understand the challenge of determining fair pricing and valuing your services. At MAIA, we teach our clients to diversify revenue sources. Beyond student acquisition, we guide schools in expanding income through extra classes, retail sales, events, and more. Our aim is to equip you with tools for business growth and financial stability.

Check out this video from Kurt Klingenmeyer, our Small School Specialist who goes over How to Turn Your Passion into a Career:

In Conclusion:

The 3 R's are the result of years of martial arts business wisdom. We, as martial arts business owners, are committed to imparting the significance of these principles to our clients. We ensure schools can seamlessly integrate the 3 R's into their existing operations. No need for drastic changes—just growth and success.

Join MAIA Today to Learn How to Maximize the 3 R's!

Ready to take the next step? 💪 Book a discovery call with our Client Success Manager to explore how these principles can transform your school into a martial arts powerhouse. Let's unlock your school's full potential together!

Click here to book a discovery call today!

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