In the MAIA systems, we place great emphasis on customer service from all staff in a martial arts studio. Part of this staff is the Program Director, essentially the manager of the school who oversees the business's day-to-day operations. Because of this, individuals who step into this role are required to have some customer service experience in the past so they know how to deal with parents and students alike. Today, we will provide you with 5 tips to help you enhance your skills and become the best program director in your school.

5 Tips to Be a Better Program Director

1. Learn Soft Skills: Being able to handle any questions or concerns is vital for a program director's success. Soft skills, often referred to as people skills, encompass a wide range of abilities such as effective communication, empathy, active listening, and conflict resolution. These skills are critical for building strong relationships with both parents and students. Consider reading books like "How to Win Friends and Influence People" by Dale Carnegie and "Emotional Intelligence 2.0" by Travis Bradberry and Jean Greaves to gain insights and techniques for improving your soft skills. Developing these skills will not only enhance your effectiveness as a program director but also contribute to a more positive and supportive martial arts environment.

2. Handle Rejection: One of the uncomfortable aspects of the job as a program director at a martial arts school is managing rejection and push back from potential students. While you may provide all the information to someone looking to sign up, sometimes a prospect may not want your service, and that's okay. Learning how to handle these rejections professionally and not taking them personally is important. Practicing with role-playing exercises with other staff can help you become accustomed to rejection.

3. Be a Listener: A program director's most valuable skill is being an attentive listener. This skill is necessary to build connections with anyone who walks into the studio. Noticing details as they speak, understanding their concerns, and why they want to enroll in classes can provide you with valuable information to help them recognize the value of martial arts. Listening to current students and their families can also provide vital insights into their satisfaction and may lead to ideas for improved retention.

4. Maintain a Delightful Demeanor: As with any customer-facing position, it's important to maintain a welcoming and friendly demeanor while in the studio. Being a smiling face to someone who might be having a rough day can significantly improve their mood and strengthen their relationship with you and your staff. Whether you're welcoming a customer walking in or answering a call, a cheerful attitude can make people feel comfortable in your martial arts school.

5. Create Experiences: Instructors are not the only staff members who can create meaningful experiences for students. Program Directors play a significant role in students' journeys. Keeping track of their progress in school and helping parents reward achievements, both on and off the mat, benefits not only the student but also strengthens the bond with the school. Regular meetings with parents and students ensure you are aware of any issues at home or in school that you and the team can assist with. Remember, we are here to uplift students, and making them feel like family is an integral part of their character development.

We hope these tips can help you become a better program director. To learn more about excelling in this role and mastering the skills you need for success, be sure to get information about our conferences, where we offer live program director training and seminars to prepare both new and seasoned directors for any challenges they may encounter. Learn more about our events: https://themaiagroup.com/maia-events